McCann Milan child-abuse PSA for Casa do Menor in Italy

15 Feb

This agitating and controversial print ad shows a girl covered with hands and no matter how gruesome the image is, it effectively conveys the purposed message…McCann Milan attempted to create an awareness for sexual child abuse and the Casa do Menor in Italy. This image is extremely powerful and there is no need for added words, however, McCann Milan is accused for plagiarism. It is whispered that he stole the already existing ad-idea from photographer and sculptor Philip Toledano.

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